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Archive for July, 2012

Volkswagen AG’s premium brand Audi has reported record first-half sales, helping the brand gain substantial ground on luxury-car market leader BMW and surpassing Mercedes-Benz. Demand for the A6 and Q3 sport-utility vehicle has propelled Audis growth in June.

Deliveries in the first six months of 2012 rose 12 per cent from a year earlier to 733,250 cars and SUVs as sales last month jumped 13 per cent to 133,050, Ingolstadt, Germany-based Audi said in a statement. That compared with an 8.3 per cent first-half delivery increase at Bayerische Motoren Werke AG and 6.5 per cent at Daimler AG’s Mercedes-Benz.

Audi Arizona drivers may find it interesting that Audi is currently ranked second amongst the world’s luxury-vehicle makers but has a target of eventually beating out BMW.

“Audi offers strong products, a strong position in the important Chinese market and a high frequency of product launches,” said Juergen Pieper, an analyst at Bankhaus Metzler in Frankfurt.

Audi has made claims that they will be the world’s largest premium car maker by 2020. In an interview with German newspapers Audi CEO Rupert Stadler admitted he now believes it will take around five years longer than previously thought to surpass BMW.

“By 2020 at the latest,” Stadler said. “It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position.”

Stadler previously set the goal of becoming the world’s top-selling premium car maker by 2015, but now concedes that target is out of reach. Complicating Audi’s pursuits is Mercedes, which has its sights set on overtaking Audi by 2015 on the way to challenging BMW for top spot in the future.

Though he didn’t mention how many sales he expects Audi to have by that date, Stadler has since revealed some very positive results for this year. He said Audi’s sales are up 12.3 percent for the first six months of this year and that the automaker is on track for an annual sales amount of 1.4 million vehicles, a new record.

For more information on Audi and their cars that are making their mark on the luxury industry, head to your local Audi dealer.