PHONE: 520-445-4060

Archive for February, 2016


No other automobile drives like an Audi. And now for the 61st month in a row, nothing sells like an Audi. January 2016 marked the 61st month in a row that Audi sales have increased. That means that every month for over 5 years in a row more people choose Audi than ever before. January saw the German automaker score a 2.7 percent increase in it’s sales over January 2015. Industry analysts say that increase was fueled by strong sales of the exciting new Audi Q7 SUV. And it’s easy to understand why. The new Audi Q7 is an incredibly comfortable, technologically advanced automobile, that’s fun to drive.

According to Audi, its sales figures show the company sold 11,850 automobiles in January 2016. That is an almost 3% sales increase and it marks the 61st consecutive month the premium brand has shown sales growth. That’s amazing considering most of the countries in the world have been struggling to overcome an economic recession during that time. The consistent level of increase in the sales of Audi vehicles is a testament to the quality of their automobiles. It also seems to imply people consider purchasing an Audi to be a wise investment.

The strong sales of Audi’s brand new Q7 SUV has been a major factor in this latest increase in Audi sales. The SUV is equipped with Audi’s latest iteration of its groundbreaking technology. Plus it’s roomy without being cumbersome, get good gas mileage, and has nearly as much communications technology as a space ship. Its infotainment system is one of the best in the industry, and its plush, roomy, ergonomically designed interior makes both driver and passengers feel pampered. To see how pampered you can be in an Audi, you need to test drive one, and you can get a real world feel behind the wheel of an Audi at Audi of Tucson.

It seems like only yesterday Audi was celebrating the milestone of selling for than 200,000 vehicles in a single year for the first time. In 2015 the company also enjoyed its sixth year in a row of record U.S. sales. And even in the face of the scandal related to emissions and its resulting stop-sale of Audi’s larger diesel powered automobile, sales and customer confidence in this line of premium automobiles continues to grow.

Audi sold 2,336 Q7 SUVs in January 2016. That’s almost three times as many as this model has ever sold. Its newly launched e-tron A-3 Sportback has also seen strong sales. Audi’s best selling automobile continued to be its compact Q5 SUV of which 2,691 were sold. Even though Q5 sales were down 8.1%, the company still set an overall sales record. Impressive. Audi sales should continue to trend upward when it releases the all-new A4 and Q7 in coming months.

In related new, Porsche, Volkswagen’s other premium brand, announced a 10.6% increase in sales in January 2016 over its 2015 sales numbers. Over 4,350 Porsches were sold. A company record. Sales of Porsche’s Macan model line saw an 84.5% increase over sales from January 2015. That made it the best-selling Porsche. Sales of the Boxster models also increased 22.7% in January.

The 2016 Audi S6 has it all. There’s game-changing power, excellent handling, superior performance, a roomy interior, voice-activated connectivity, groundbreaking safety features, and Audi’s latest futuristic technology. This new 4-door sedan is fantastic inside and out. Its sumptuous cabin features all the creature comforts you can imagine including a multi-functional, flat-bottom steering wheel, navigation, a footrest, aluminum pedals, and a 12-way leather sport seat for the driver. There’s also a sunroof, four-zone auto climate control, power everything, and an incredible infotainment system to please all the occupants.

The exterior of this sports sedan is aerodynamic, and extremely attractive. That’s because of its sculpted lines, futuristic styling, and aggressive stance. It’s grille, headlights, LED taillights, and even its bumpers were completely redesigned by Audi. Add alloy wheels between 19 and 20 inches in size and 8.5-inches wide, and a black-tipped sport exhaust, and the result is a sedan that’s bound to turn heads. The 2016 Audi S6, which is based on the A6, is lauded for its speed, power, and nimbleness. It has generated rave reviews from auto specialists, consumers, and the mainstream media.

A major reason for the Audi S6’s success is under the hood. It features a direct-inject, twin-turbo, 4.0-liter V8 engine which delivers 450 horsepower. This enables the all-wheel-drive vehicle to go from 0 to 60 in 4.5 seconds, and attain a top speed of 155 mph. Add it’s automatic, 7-speed S-tronic transmission, sport differential, and revised software, and the result is a very responsive and agile sedan with decent fuel economy (18 mpg in the city and 27 mpg in highway driving), and superior performance. It also has a 19.8-gallon fuel capacity. This lets the S6 sports sedan runs for hours without having to refuel. Check one out at Audi of Tucson, and you are sure to be impressed by this sleek and well-designed vehicle.

Well-rounded is how most experts describe the Audi S6. This versatile vehicle can handle anything. It’s infotainment system keeps occupants entertained. It’s adaptive air suspension is specially calibrated to make the ride smooth when the going gets rough, and its IIHS Top Safety Pick Plus protection system and Audi’s driver assistance package keeps occupants safe. The safety systems include adaptive cruise-control, high-beam assistance, active land assist, and a top view camera system. Plus its performance is thrilling and satisfying. It’s that kind of attention to detail that sets Audi’s automobiles apart.

The Audi S6 is solid, comfortable, and can stop on a dime with the help of its huge calipers and video, ultrasound, radar, and navigation data. Plus its Pre-Sense Plus system can help prevent collisions with objects directly ahead and warn when the car is about to be hit from behind.

The 2016 Audi S6 is the picture of sophisticated and understated elegance. But it has the soul of a beast. It also has a series of small, tasteful extras like turbo that muffle the sound of its powerful 450 horses. If you are looking for a truly special automobile will impress anybody, and outperform just about anything on the road, check out the new Audi S6 quattro.

Screen Shot 2016-02-20 at 6.49.51 AM

Pro Racing Experience Takes R8 to Unprecedented Heights

By taking experience gained on the European motorsport tour with the R8 LMS racecar, the engineers at Audi have created a street car with the handling and power that feels at home on the track. The 2017 Audi R8 is a true supercar without the million-dollar price tag, delivering power up to 610 horses and styling that can only be described as a showstopper. See the R8 in person with a trip to Audi of Tucson.

If it’s Good Enough for Tony Stark…

The R8 is the preferred car of Tony Stark, the mythical creator of Iron Man in the Marvel Comic movies. Stark has a futuristic vision and a ton of sass, which can also be used to describe the angular lines, aggressive stance and sex appeal of the 2017 Audi R8. From the glass-covered engine to the sloping nose, the R8 is a head-turner on any street in the world. Audi’s special honeycomb wheels and scissor doors just add to the uniqueness of this vehicle that screams, “you made it” with every mile it clocks. Designers paid just as much intention to the interior, with a leather-padded steering wheel, leather seats and stainless accents deliver a sophistication not found in other sports cars. Audi’s Multi-Media Integration system lets you control navigation, audio and hands free communication so you can stay focused on the road as you test your R8 to its limit.

V10 or V10 Plus, You Have Power at Your Disposal

Whether you choose the 540 horsepower V10 or the 610 horsepower V10 Plus package, the 2017 Audi R8 delivers more power than you’ll ever need. The V10 plus goes from a standing stop to 60 mph in just 3.2 seconds with a top speed of 205 mph. That ought to make you the most demanded ride in the office car pool. The production model R8 shares much of the same parts with the LMS race car, including a chassis and body structure made of carbon composite and aluminum. That generates 40 percent more rigidity than the previous R8, keeping you safer and improving handling. Quattro all-wheel drive keeps you in control on tight corners, delivering power to the wheel that needs it the most.

Technology Lets You Personalize Driving Experience

The MMI system is just a little knob on the console, but it has so much power. Along with changing the radio station, it also lets you fine tune your driving experience from a more comfortable ride to superior handling by adjusting the chassis, steering, engine and transmission. Words can never express how special a vehicle Audi has created with the new R8. Stop by Audi of Tucson for a test drive to see just how much sass can be packaged on four wheels.

Screen Shot 2016-02-19 at 3.17.47 PM

Allows Intuitive Management of All Media

MMI stands for “Multi-Media Interface,” but it could just as well mean “Make Mine Intuitive.” With one little knob, the Audi MMI system lets you control many of your vehicle systems including entertainment, navigation and even your suspension setup. Call it the “nerve center” of your Audi, sending your signals through a simple series of movements to deliver even greater sophistication to your luxury driving machine. Head to Audi of Tucson for a complete explanation of how a few turns and gestures put you in control of this futuristic system.

The Knob is All You Need

At the heart of every MMI system is the control knob. A simple turn to the right or left takes you through the menus and allows you to select functions and view information in navigation, audio, media sources, telephone, climate, rear view camera, vehicle systems and even your user manual. This intuitive system displays information on a large screen that is easy to read and has a logical layout. Once you get where you want, you simply press the knob to select the function or information you want.

Ready to Pair With Smart Phone

Audi’s MMI system uses Apple CarPlay or Android Auto, so it will work with whatever smart phone you happen to use. You can connect via USB cable, but it’s simpler to utilize the Bluetooth connectivity to stream music, talk on the phone or even answer text messages without looking away from the road. Voice recognition is next level, which makes it easy to use your phone without ever having to view the screen. “PC Magazine” calls the MMI the “best non-touch based system out there.” Stop by Audi of Tucson and take a test drive to see how it all works.

MMI Just Tip of Audi Technology

As one of the leaders in the push to deliver a driverless car, Audi vehicles are steeped in technology. From the Quattro all-wheel drive system that uses sensors to increase control to the safety features that help you stay out of trouble on the road, Audi believes that the step to making a great vehicle is to “reimagine the possible.” Their engineers and designers are trained to laugh at convention and continually push the limits of what seems possible. The company has defied the odds for more than 100 years, making lighter, faster and safer vehicles that provide both luxury and performance to a public seeking a thrilling driving experience.

Screen Shot 2016-02-19 at 12.23.39 PMBeautiful Body Combines With Classic Interior

Start with the aerodynamic nose of the 2016 Audi Q5 Hybrid and then follow the body up to the sloping roofline, which ends abruptly at a mini spoiler to cap off a classic look that screams fun and functionality. The sculpted body panels, bulging wheel wells and classic Audi rims finish off a sophisticated exterior that begs you to look inside. The cockpit doesn’t disappoint. Walnut inlays merge with fine leather to create a sumptuous cabin that encourages you to linger just a bit longer than necessary once you reach your final destination. Visit Audi of Tucson to experience the beauty that is the Q5 Hybrid.

Combination of Turbo Gas and Electricity Delivers a Charge

Although 30 mpg is something to boast about in a large SUV, the most exciting aspect of the Q5 power plant is its ability to integrate a 54 horsepower electric motor with the turbocharged 2.0-liter TFSI engine. The result is 354 foot pounds of torque, which equates to a wide smile every time you step on the accelerator. The hybrid connection teams with the patented Quattro all-wheel drive system to make sure you stay in complete control of your vehicle, whether you’re battling icy roads or putting the Audi Q5 Hybrid through its paces on a winding road. Audi’s drive select system allows you to choose between a cloud-like ride or a dynamic driving experience that tests the limits of both you and your vehicle.

Technology Gives Q5 Impressive Smarts

When you consider the vehicle’s ability to utilize both a gas and electric engine in perfect harmony, it’s obvious that the Q5 is a technological marvel. But the nerdy gizmos don’t stop there. With a superb infotainment system and plenty of driver assistance safety features, the Q5 is smarter than the average SUV. Audi’s Multi-Media Information system utilizes a simple knob to switch between navigation, hands free communication, driving modes and other features. With a Wi-Fi hotspot that allows you to connect up to eight mobile devices, you’re a rolling Internet connection that makes commutes and long road trips much more palatable. Safety features like Audi side assist alert you via an audible tone and seat vibration. These features help you avoid collisions, protecting your vehicle and occupants.

Q5 Loaded With Standard Features

Stop by Audi of Tucson to examine the Q5 and you’ll be impressed at how much vehicle you get for the money. Standard features are too long to be listed here, but include a panoramic sunroof, three-zone climate control, power windows, tilt and telescoping steering wheel, anti-lock brakes and electronic stability control.

Screen Shot 2016-02-19 at 9.26.25 AM

Sporty Lines Spell Class With Top Up or Down

Whether the acoustic soft top is closed or open, other drivers notice the sophisticated, sporty lines of the new Audi A5 Cabriolet. Available in Premium and Premium Plus trim levels, the A5 Cabriolet is a classically sculpted vehicle from its long sloping hood and boldly carved side panels to the short rear deck. The signature Audi four rings in the grille tell one and all that this is a luxurious driving machine for people who enjoy top-down drives on a sunny day or the privacy of a night on the town. Sit in the new A5 Cabriolet and take it for a test drive at Audi of Tucson to understand how craftsmanship and commitment to detail makes a difference in the creation of an ultimate driving machine.

Quattro Makes Most Use of Available Power

Whether your top is up or down doesn’t make much difference if you’re spinning out of control. That’s why Audi’s patented Quattro all wheel drive system is so important as part of the vehicle’s overall performance package. Quattro delivers power to the wheel that needs it the most, keeping your A5 on the road during tough driving conditions. The 2.0-liter TFSI engine is paired with an 8-speed Tiptronic transmission to deliver plenty of power with outstanding fuel efficiency. Expect up to 29 miles per gallon on the highway from this powerful motor that goes from a standing start to 60 mph in just 6.6 seconds. Should you be fortunate to drive the Audi A5 Cabriolet on a closed track, expect a top speed of 130 mph.

No Need to Stop to Change Roof Position

Mother Nature sometimes doesn’t give warnings when she’s about to change her mind, even to Audi drivers. A beautiful trip on a sunny country road may quickly turn into a rain-drenched disaster if you couldn’t close the top in just 17 seconds, even when you’re traveling at a rate up to 32 mph. An available head-level heating system helps dry off whatever raindrops might have survived this sneak attack.

MMI Navigation Just Part of Technology Package

Audi’s Multi-Media Interface knob controls much of the technology in the new A5 Cabriolet. Just a simple twist or gesture can bring up the navigation plus system, which puts the power of Google Earth at your command. The MMI system also creates a Wi-Fi interface for up to eight mobile devices, allowing you and your passengers to stay connected while on the road. A self-parking system, keyless start and stop, premium Bang & Olufsen concert sound and sensors to alert you of a possible crash are some other bits of technology that make your road trip safer and more fun. See all the bells and whistles of the new A5 Cabriolet by taking a trip to Audi of Tucson.

Screen Shot 2016-02-06 at 11.56.25 AM

Unique Combination Makes Off-roading a Dream

With increased ground clearance and Audi’s legendary Quattro all-wheel drive system, the Audi allroad is a perfectly reasonable choice for exploring remote trails and paths with your four-wheel buddies. While they bounce around on their hard seats and eat the dust that filters through the holes in their floor pans, you’ll be sitting comfortably in a luxurious seat, enjoying cool air conditioning and listening to your favorite tunes on a symphonic sound system. The allroad is based on the Audi A4, but is built for tough conditions with a strong underbody guard keeping your important components safe from the perils of the trail. See how luxury and performance combine by taking a trip to Audi of Tucson.

Allroad Comes in Three Trim Levels

Although all three are luxurious in terms of offroad vehicles, the Audi allroad steps up the comfort level significantly when you move from Premium and Premium Plus to the Prestige package. All come standard with a 2.0-liter turbo four cylinder that generates 220 horsepower and a rock crushing 258 pound feet of torque. An 8-speed automatic transmission delivers the power to all four wheels as needed by the Quattro system. The base premium comes with leather upholstery, panoramic sunroof, climate control and Bluetooth connectivity. Step up to the Premium Plus and you add a power liftgate, heated front seats with a memory function for the driver, and bi-xenon headlamps. The Prestige model comes with navigation, premium sound, adaptive headlights, keyless ignition and blind-spot warning. You can buy a lower trim model and add many of the Prestige features as options.

Not an Off-roader? Allroad Provides Highway Control

You don’t have to be an off-road enthusiast to appreciate the extra control the allroad crossover vehicle provides. When rain or snow hits, you’ll appreciate how the Quattro system automatically provides power to the wheel that needs it the most. This helps you avoid skids and spin-outs when road conditions get tough. The athletic handling of this nimble vehicle also makes it an excellent choice for commuters and urban drivers who need plenty of interior room, but also require a vehicle that is easy to maneuver through tight spaces.

Interior Spacious for Passengers and Cargo

One of the best things about the Audi allroad is its ability to handle five full-size adults without making them into contortionists. It’s a good choice to move up from a small SUV without buying a large people hauler that’s impossible to park. Take a test drive at Audi of Tucson and see how the allroad fits into your personal transportation plan.


Audi on Cutting Edge, But Self-Driving Cars a Ways Off

Although Tesla founder Elon Musk thinks self driving cars will be a reality in the next 2 to 3 years, Scott Keogh says a true autonomous vehicle may be more than a decade away. “If the definition is I leave my home, I press a button and that car will take me wherever I want to go, no hands on the wheel, completely autonomously, then it’s not going to happen for a long time. From my point of view, ten-plus years,” the Audi USA president told “Car and Driver” magazine. Even though Audi has some of the most sophisticated features that will eventually lead to a self-driving car, Keogh sees the final steps as tough sledding. Visit Audi of Tucson to experience some of Audi’s unique innovations like piloted driving, adaptive cruise control and traffic-jam assist.

Incremental Improvements Key to Developing Autonomy

Keogh says consumers will notice small steps on the way to developing a completely autonomous vehicle. Along with currently offered safety features like lane keeping assist and front collision avoidance, look for areas just a few city blocks large that are mapped electronically for driverless cars. Traffic-jam assist is already available on the Q7 and A4. It takes control of the vehicle and maneuvers through lanes of congestion at speeds up to 37 miles per hour. It is not completely autonomous, as it will shut off if you don’t grab the wheels at least four times a minute. If for some reason the sensors stop working, you have to be ready to take control of the car, according to Keogh.

Do People Want Self-Driving Cars?

Like anything else, some people will love a self-driving car while other will think it’s the worst thing to happen to the automotive industry since the Pinto. “You look at the adaptive cruise that we already have and we have 70 percent penetration in the A6 and A7,” Keogh said, “and almost 100 percent in A8. People wouldn’t be paying for this sort of tech if they don’t want it or don’t use it.” Self-driving cars are seen as the answer to the expected urban congestion of the next few decades. Cities like Los Angeles and Washington, D.C. already experience traffic delays that add hours onto some commutes. By utilizing self-driving cars and rideshare, auto industry execs say traffic jams can become a thing of the past.

Experience Audi Innovation With Test Drive

Swing by Audi of Tucson and talk to the pros about all the autonomous innovation that the company has already produced. Take a test drive and see how piloted driving, adaptive cruise control and other tech features can make driving a more pleasant experience.


Super Bowl advertising. The company’s last ad ran during the 2014 Super Bowl and promoted the Audi A3. The announcement that Audi advertising would be back in the Super Bowl was made by president of Audi of America Scott Keogh in a speech at the NAIAS 2016. Audi will pay CBS $10 million to air the 60 second commercial during the game.

With the emissions scandal of its parent company still fresh in the minds of many car buyers, Audi will use the spot to give American audiences something positive to talk about in regards to Audi. The Commander ad focuses on the shared links between the brave commanders that risked their lives to explore the earth’s final frontier and the pursuit by Audi engineers of the unfolding horizons of mobility. The ad taps into the fact the company has long been in the forefront of evolving automotive technology and is on the verge of releasing some mobility technology that many consider revolutionary. If you watch the ad and get pumped up, you are in luck as you can find any new Audi at Tucson Audi.

Although the emissions scandal has forced the automaker to slow the development of some of its new models, the company has redoubled its efforts and upped its investment of resources into producing next-generation automobiles powered by electricity and hydrogen cells. The Audi Super Bowl 50 ad will tie into and tout those developments. Despite the emissions scandal, Audi has much of which they can be proud and the newly announced Super Bowl 50 ad will remind the car buying public of it. Audi engineers have indeed been ‘brave commanders’ when it comes to exploring the future of transportation.

The premium car maker has not disclosed which car it will promote or any other details about its Super Bowl 2016 ad, but with Acura, Buick, Toyota, Honda, Kia, Hyundai, and Mini also already listed as advertisers during Super Bowl 50 coverage, you can be sure the fertile minds at Audi have something special up their sleeve. With Super Bowl Sunday just around the corner, Audi is sure to reveal more about their ad in the coming days. Super Bowl 50 will be the perfect time for Audi to change the narrative about their cars away from the emission scandal and towards their history of automotive innovation.

Super Bowl 50 present a great marketing opportunity for Audi. It’s the 50th anniversary of the Super, will feature two exciting teams, and British band Coldplay featuring Beyoncé is the halftime entertainment. More viewers than ever before are expected to watch the February 7, 2016 game taking place at Levi Stadium in Santa Clara. It’s predicted to be a huge television event. This gives Audi an excellent platform to tell its story, entertain millions of viewers, and attract new buyers. Audi has chosen the perfect place to promote its ‘The Commanders’ story.


In the face of issues related to the diesel-emissions brouhaha, the leadership at Audi has decided to focus the majority of their resources on perfecting their automobiles which use electricity and hydrogen and bringing them to market. Unfortunately, that will cause the German automaker to delay production on their other models. With their attention squarely on the development of the Audi e-tron quattro concept and their h-tron hydrogen fuel-cell technology, the company doesn’t have much resources left to dedicate to the development and production of new diesel and gasoline powered automobiles.

In a recent announcement Audi, Audi said all their non-core car development will have to be put on the back burner. This seismic shift in the company’s development plans is a result of the scandal related to diesel emissions. With many questions still lingering about the depth and breath of the issue, Audi has decided it is in their best interest to throw their resources into the development of the revolutionary battery-powered SUV. The company said 2018 is their target date for bringing their e-tron Quattro into production, and once you can get your hands on one, head down to Audi Of Tucson.

Audi has long been committed to creating the next generation of environment-friendly, yet stylish and powerful automobiles loaded with driver assistance technology. However, the announcement they would divert their financial and engineering resources to speeding of the development and production of all-electric and hydrogen fuel-cell-powered vehicles is still something of a shocker. This means Audi will have very limited resources to use on their other types of automobiles. Some say this shift is designed to show Audi is serious about its commitment to creating vehicles that arn’t powered by fossil fuels.

Audi’s thinking has changed dramatically since their diesel issues surfaced. The shift in focus is just one of the aftereffects. The company said the crisis has caused them to redouble their efforts to create and perfect zero-emission cars and bring them into the marketplace as soon as possible. Some of the casualties of this change in direction are the TT Offroad concept, the TT Sportback, and the Q4. Development of these vehicles are now on hold. The company had been expected to release the Q4 this year. That won’t happen.

The TT models were expected to be Audi’s short-term focus. The convertible and coupe are already on sale, and the four-door model and TT Offroad were expected soon. Instead, the h-tron and e-tron concepts previewed in auto shows in Frankfurt and Detroit will now get the majority of Audi’s attention. The 5-seat, three-electric motor Q6 e-tron Quattro delivers between 429 and 496 horsepower, has a top speed of 130 mph, and goes from zero to 60 in 4.6 seconds. It has a range of 310 miles.

The Audi h-tron Quattro with its two electric motors has 310 horsepower, a range exceeding 370 miles, and only takes 4 minutes to refill its hydrogen. It goes from zero to 60 in under 7 seconds. Its top speed is 124 mph. The h-tron Quattro is scheduled to be released soon after the e-tron.