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Archive for October, 2016


Audi is set to release its electric SUV in 2018. It’s a vehicle that will simply be called ‘e-tron’. Electric vehicles have long been a hot topic, and Audi is always in the forefront of the most innovative automotive technologies. By releasing an electric SUV in 2018, Audi is embracing groundbreaking new technology once again. Audi doesn’t need to tag its new electric SUV with an evocative name for it to stand out. The company will let its performance draw the attention from automotive enthusiasts.

Rupert Stadler, Audi’s CEO, recently revealed to British car mag Autocar that the electric SUV Audi will introduce in 2018 will simply be called e-tron. That’s very similar to e-tron quarto name the company used when the electric SUV concept was previewed at the Frankfurt Motor Show in 2015. Many reports had predicted Audi would call the new SUV the Q6 e-tron, a name more closely aligned with the naming scheme the company uses for its current SUVs. Stadler explained that the name e-tron is meant to evoke the ‘Quattro’ nameplate it used in the 1980s on its first all-wheel drive model the Coupe Quattro. To see how you like Audi or the handling, you should test drive one at Audi of Tucson.

For Audi, the e-tron name plays two roles. It denotes a particular piece of technology as well as a specific model. Therefore it’s expected that as the German automaker continues to produce other models with electrified powertrains that will continue to have the e-tron name. That’s exactly what Audi did with the designation ‘Quattro’. And Audi is nothing if not consistent and dependable. So it means in the coming years, the e-tron designation will be found on Audi’s next generation of electric cars.

German automakers have a penchant for being understated. By simply calling its electric SUV ‘e-tron’, Audi is following in that tradition. The company isn’t depending on interesting or attractive names to sell its new electric automobile. Audi has always earned its place in the automotive landscape with industry-leading technological advances and superior performance. And it plans to do exactly the same thing with the electric SUV. Audi, like many other German firms, see fancy names as trivial. To Audi, the real story is what happens when the vehicle hits the road.

In 2009 Audi introduced the e-tron name. It was used on the concept version of an electric R8 supercar. Audi has since released the Q7 e-tron plug-in hybrids, the A3 Sportback e-tron and the R8 e-tron. The new Audi e-tron seems likely to keep the powertrain and styling elements seen in Frankfurt last year on the e-tron quarto concept. It had a range of about 300 miles and got 430 horsepower from the combination of three electric motors. Audi has stated that it will soon start producing it at a Belgian factory, so it will be ready for launch in 2018.

Audi announced 25 percent of its vehicles for the U.S. market by 2025 will electric to meet stricter emission standards and compete with its rivals. So the electric SUV is likely the first of many electric Audi automobiles.

Audi is known for being a cutting-edge company, and its plans for an electric SUV shouldn’t be a surprise. Set to launch in 2018, it’s sure to be a game-changer.


The new Audi A4 is the leader in its class when it comes to refinement, understated, evolutionary styling, elegance and comfort. It’s wider, longer, and much roomier inside than ever before. Its quieter, gets great fuel economy and is a dynamic performer on winding roads. Plus the engine responds instantaneously. Then there’s the A4s technologically advanced Audi Virtual Cockpit and seamless connectivity. The Audi MMI with its keys and buttons offering quick access makes it the simplest and most intuitive multimedia system. Include its five star rating and it’s easy to see Audi is taking their A4 in a bold new direction.

The new A4 has a longer wheelbase than the previous model. Even with its increase in size, the A4 weights as much as 120 kilograms less than before. Part of the reason for the loss in weight is its aluminum-intensive chassis which is 45 kg lighter than previous models. Although it appears much bigger because of its sleeker, tighter, more dynamic lines, as well as folds and creases, and a bolder Audi horseshoe radiator grill, the new A4 still boasts excellent fuel economy.

One example of Audi’s evolution in style is their full LED headlights which has DRLs and dynamic LED signal lights as well as taillights. Add an array of alloy wheel designs, an S-line bodykit, interior LED mood lights, soft, supple, rich-looking leather covered interior, along with sporty three-spoke steering wheel and you get a sense of the A4’s visual changes. Under the hood the evolution takes the form revamped engines including the 2.0-TDI diesel and 2.0-liter TFSI gasoline models available on the new Audi A4 which is devoid of lag and produces lower exhaust emissions and improved fuel economy.

The interior of the new Audi A4 is the largest in its class. Plus it’s quieter than ever. Add cosseting leather seats and the Audi Drive Select with its suspension settings, transmission sensitivity and engine mapping which can be tuned to dynamic, comfort or normal modes depending on the driver’s mood as well as the driving conditions and riding in the new A4 can be an exhilarating experience. The seven-speed dual clutch S-tronic transmission and lower weight helps give it a smooth ride, improved handling characteristics and dynamic performance on winding roads. While you can’t push the limits on a test drive, you should take an Audi A4 out for one at Audi of Tucson. That way, you will get at feel for the power it offers.

The new A4’s 12.3-inch LCD Virtual Cockpit technology is a game changer. The multidisplay system has multimedia settings including speedometer and tachometer or GPS and satellite navigation combinations. The soft-touch buttons and rotary dial on which you can scribble to search your connected mobile media device using Audi’s MMI system are futuristic. Android Auto and Apple Carplay are pre-installed. Plus the quick access buttons and keys on the Audi MMI makes it simple and very intuitive. Just plug in your cellphone or media device and the MMI syncs up to it.

With traction/stability control, ABS-EBD brakes and six airbags all standard and a five star rating to go with the new Audi A4’s comfort, technological advancements and refinements, and enjoy true luxury.


The message recently came down from people in the know that the next generation of Audi automobiles will be treated to a dynamic overhaul. Audi has committed to improving the steering feel of its new vehicles beginning with the 2017 A8. The company also said its new vehicles will have a more supple ride. Add Audi’s cutting-edge technology and it signals a very exciting time for Audi enthusiasts.

The plan is for Audi to redefine both the ride as well as the handling characteristics of its vehicles as the company launches each new generation. The promised changes are set to begin next year with the flagship of Audi’s fleet, the A8. Audi engineers have been given the task of maintaining the current generations sporty remit, while adding a wide range of new dynamic attributes. One of the most notable changes is expected to be the way the steering feels. Plus the ride settings are said to be more pliant where the engineers feel it’s appropriate. And, to see how appropriate Audi feels, check one of many out at Audi of Tucson.

The focus of Audi’s mainstream models has always been the way the vehicle rides as well as the handling balance. The goal was to make drivers feel they were controlling a sporty car. However, the cars were configured so they weren’t tiring to drive, especially when they were on the motorway going at high speed. The current generation of Audi automobiles are much better than previous generations in that regard. However, a common criticism of Audi automobiles is they have uninvolving dynamics. The German automaker has been listening to Audi owners and critics and are addressing the issue with each new generation.

The automakers goal for the next generation of the A8, for example, is to make it as comfortable as the Mercedes-Benz S-Class, the best selling automobile in its class. Plus the engineers at Audi will also seek to enhance the dynamic capabilities of the car. They will also continue to focus on the larger, mainstream Audi models’ comfort level when it comes to long distance driving. However, the new emission regulation make it necessary for the automaker to make advances when it comes to the calibration of the vehicles’ electrically power steering setup. The challenge is to do this while integrating new suspension technology designed to improve the way the vehicles ride and their handling characteristics.

The Audi models that are expected to benefit most from the improvement in technology are the faster S and RS. Still the better ride and handling will be experienced by people driving all Audi models. Plus Audi is set to make the ride much more compliant in the A1 and the A3. The feedback the company has gotten shows people think it’s more important that the ride feel more comfortable rather than sportier.

The technological advances will be added at the same time the Audi line will get an entirely new look created by design chief Marc Lichte. The sharp new design of the Audi Prologue concept gives a hint of how the 2017 A8 will look.